12/29/2023 0 Comments Bad typeface examples![]() ![]() As a graphic designer, this piece could use a lot of work-but as an untrained Microsoft Word designer, this is a good basic start to create something with visual hierarchy. A suggestion I would have would be to perhaps add column labels of some sort-because at first glance it is not obvious what the text is conveying I first thought the numbers were times but then figured out they were date because of the format. Differently from the case of New Venture Scouting, in this website the designers used just. The first example we are going to see is New Venture Scouting (NVS), a company. But size can become a crutch when there are so many other options to create hierarchy. Letter Placement What is Bad Typography Typography in itself is an art form. Examples of Good and Bad Typography NEW VENTURE SCOUTING Bad Example. This poster is the very definition of a so-called Microsoft Word graphic designer. Bigger more important, smaller less important. They also start to play with the imagery and having the title within the crown emblem. Whoever made this understood that somethings needed to stand out, so they did this by making some text bold, and having the title be the biggest element, as well as the ‘fine print’ be the smallest text on the page-they clearly understand some very basic graphic design conventions of which I do applaud. While this ensures brand recognition throughout time, there is something to be said about Spencerian Script’s popularity ending nearly a century ago. Coca Cola has used this same font since its inception in 1886. ![]() Now rather than tear this poster to shreds, I do see some-very loosely, but nonetheless-attempts at creating hierarchy and an interesting visual ‘story’. Coca Cola utilizes the font, Spencerian Script, for their logo. Overall the aesthetic is below sub-par, the text leading is quite tight, and the black and white bars are not adding anything to the overall piece and in fact clutter the composition-rather than create contrast, as I assume that was the original purpose. I wanted to include this in the ‘Wild Design’ assignment to bring to the light the important role us graphic designers have-to prevent designs like these from existing. It’s an outdated typeface that’s been used in print media since Baby Boomers were actually babies. However, that’s not the only reason why Brush Script is a horrible font. As a general principle, it's best practice to limit a piece of work to containing a maximum of. Bad Examples: Florida State Parks Bake Sale Connected fonts with little flourishes (such as Brush Script) can pose problems when printing with certain methods. One of the biggest mistakes made by designers, especially those new to the discipline, is a tendency to use too many fonts and weights in a design. Taken by Sarafina Kamara in Downtown RaleighĪs I assume we are all graphic designers, I am sure this poster makes us cringe beyond belief. Too many fonts can make your copy appear cluttered and confusing. ![]()
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